"If you're considering a custom-built bike, I can't recommend Will and Auren bikes more highly. Will was there to build my bike, not the bike that he or someone else might desire, but the bike for me. And his commitment to me as a person is what stood out during the process."

"I have finally found my forever bike; a custom built titanium frame with Pinion gearing and electronic shifters. Will spent time, answered questions and listened to my needs and delivered in every way. I have been cycle touring for over 40 years and been loyal to 3 bikes in that time, but this is the bike that feels the most comfortable and intuitive (and looks very cool as well!). His bike fit was unbelievably thorough, his attention to detail and bike knowledge impressive. I can only write in superlatives."

"Great experience with William's input and a few stellar suggestions like the curved top tube. Exactly what I wanted, between a trail bike that can rail and an all-day, multi-day. The small touches in the frame finish and a beautifully crafted bike. I'm so happy with the bike."

"After deciding a titanium gravel bike was my next long-term purchase, I came across AUREN and pressed inquire. The next day William called, discussing his bikes and the process of bringing a custom bike to reality. Over subsequent calls and a workshop visit he explained the options of frame geometry and equipment to fit my riding style and budget. The bike fit session was a real highlight. The end result is a beautiful custom fit titanium bike that is a true pleasure to ride."

"Having just taken delivery of my Swift Gravel bike I can't rave about it enough. William has done a brilliant job; the bike exceeds all of my expectations. It's fast, comfortable, stable, a pleasure to ride and it's beautiful. His understanding of my needs and attention to detail are second to none. The whole experience from design to fulfilment has been a pleasure. (Oh yes, and excellent value for money.)"

"I have been a rider of titanium bikes for around ten years. A friend recommended Auren bikes and I could not be happier with my new Auren Swift. Will provides excellent service; his knowledge of componentry, bike geometry and fit, and his customer focus, is second to none."

"I can honestly say without a doubt that it is the most comfortable, beautiful and amazing bike I have ever ridden. I highly recommend it to anyone who is looking for that one-of-a-kind custom forever titanium bike."

"The bike itself rides like an absolute DREAM and I've had so many compliments on it I've lost count. Will worked with the budget I gave him to pull together a stunning, fully-customised road weapon that went beyond what I expected."

"If you have ever pondered building your forever bike, or love the attributes and aesthetic of titanium, then do not hesitate to get in contact with Auren. The Ti finish is second to none and the welds are impeccable. You won't be disappointed."

"Incredibly supple and compliant, while also cutting through the air. It looks fantastic, and lets me chew up the kilometres in comfort and style. If you want something custom, and like titanium, I highly recommend AUREN."

"5 stars without a doubt. I love my bike and the whole process of building it with Auren was super enjoyable. I'm exceptionally tall but Will was all over designing something that would fit me but still be fun and zippy to ride. I now have a beautiful 'bike for life' and would absolutely recommend Auren to anyone looking for a custom build at fantastic value."

"Right from our first conversation Will understood what I wanted and worked with me to make sure the final product would meet my needs. His attention to detail and knowledge of what components would work together, and how to bring everything together as a package, was spot-on, because WOW, what a bike!"

"It is clear Will's Peregrine is the most efficient bike I have ever ridden, including custom steel and higher-end carbon in recreational and competitive settings. It descends with exceptional balance and tracks flawlessly, as well as being responsive on climbs."